Anti-Fracking Art

[Originally published June 8, 2017]

Colorado history has been carved by water as much as it has carved our landscape. From our very beginning, water could be argued as being the single most powerful defining factor. Our first explorers used water as their guide to navigate the harsh new landscape; the gold found in our rivers attracted settlers; irrigation transformed our landscape and economy. Our water has been a prominent subject within legislation since the 19th century. The importance of our water extends beyond our own state; Colorado is referred to as The Headwaters State as it is the origin of water for many other states. 

Of course, Colorado is not the only place to have a sacred tie to water. Water is the elixir of all life; water is a God among us; water is the mother of us all. And its in grave danger. 

In recent years, our thirst has extended far beyond water. Our modern lifestyle is demanding for resources. Beyond this, extreme wealth has made the fingers of the invisible hand extremely powerful. The hand is now reaching to extract oil from below us and is crushing any force attempting to stop it. 

Many will argue fracking is safe and controllable. In my new home, Golden, a city with particular prominence in Colorado's water history, is also home to the Colorado School of Mines. The school forges brilliant minds, no doubt, but their brilliance may be clouding their judgment with overconfidence.

The general consensus among them seems to be that they can "theoretically frack perfectly and avoid all dangers"... Surely they must know you can never rely on perfection? Doesn't it seem like engineers are geniuses that somehow lack common sense? (My sister graduated from Mines, I can attest to this first hand.)

The fact of the matter is that fracking poses a huge danger to the safety of our water. If fracking water escapes into our groundwater, it will be poisoned. And even IF the water could be assured to not ever escape (a promise that logically can never be made), the water used is still forever removed from the water cycle. Even if the fracking industry used every ounce of care they had to frack safely, accidents still can happen. But what is worse is that they will NOT use the proper caution (especially on their own). They will cut corners to save time and money which will inevitably lead to disaster. Poisoned water will leach into our bodies through our water and our crops. Our lifeline will be corrupted. 

It is 2017 and fracking is a hot subject of debate. Once again, the country's eyes are on Colorado to set an example for the nation. If Colorado is not able to win the battle against fracking, it will be a sure sign the war will be lost for the country. 

Protect our water. Do not trust fracking. 

UNC Logo Redesign Explained

The University of Northern Colorado – my school – has recently released their new logo just in time for my last semester here. I couldn’t be more excited about it!

The University hired Torch Creative for the redesign in an effort to bring an end to the inconsistency of our branding. Our logo has been through several major changes in recent history. Most recently, in 2004, we adopted the “athletic bear logo” since UNC was entering into Division 1 in the NCAA.

This bear was fitting for athletics but was not something optimized for use in many other departments of the university. It did not have much of an academic prestige to it and would look out of place if used in that way. Because of this, academic departments were using the more professional looking “silhouette bear” which did carry itself more academically, but it was not very graphically interesting. It was certainly not something you would see on t-shirts or banners at games. To make matters worse, there were actually many more variations of UNC’s logos and visual branding. UNC had to stop using relatively small fixes and needed to invest in some professional help.

Torch Creative is a firm that specializes in visual branding for sports teams. They were able to create a professional yet ferocious logo that could be used for all departments of the institution. Graphically speaking, I personally see great improvement; the bear is abstracted enough to look like a logo and a mascot. At the same time it is realistic enough to where it is more mature and has a more subtle tone of aggression. The symmetry is a quality I appreciate as well.

I was actually never really able to fully get behind my University’s logo because I always saw it as a little cartoon-y and silly looking. I made jokes about it’s uni-brow, mascara lashes, vampire teeth, big glossy eyes, and an odd shape. In all, it always struck me as more of a high school mascot.

The logo change did however cause a bit of an uproar with students who were not happy with the change;  they missed the familiar face and the fierceness it had. A common criticism was also that they eyes were too small and the face wasn’t “scary enough”. Naturally, when you change a logo people have grown up with and have developed a personal connection to, they will always be upset. They created a Facebook group to get the old bear back which gathered about 1,700 students. They even wrote an essay about why they were robbed of the old bear back without popular consent.

I was part of the focus group they used to introduce the logo options to last year. Initially, we weren’t too fond of this new bear either but as we all talked about it, we started to change our minds. Already, many of the students who initially hated the new bear are already saying it is growing on them. I suspect the change was upsetting because they implemented it without the approval of the students and because when you are used to the old bear, the new one seems to be silly initially.

The eyes will seem microscopic if you are used to the big cartoon-y ones and the expression will seem tame if you compare it to the roar of the old one. Students will certainly grow to love it soon enough! And when the next generation of Bears come around and the new one is all they know, they would NEVER have it any other way. They will probably even laugh at the old version in time… just like we laugh about the fact that the school mascot used to be “The Teachers”

From both a branding and an artistic viewpoint, I believe this change is brilliant and a very welcomed improvement! I am very excited that I was able to see it come out before I graduated and I am also very pleased that I was able to be involved in the decision making process!

Well done, Torch! And welcome to the new, more mature Klawz.